How often do people visit your website? How much time do visitors spend on your site? How effective is your call to action? Does any of these questions resonate with you? Then, read to the end of this post to find the best web design solution.
These questions earlier asked often arise due to the many challenges that most website owners face regularly. If you find yourself facing these same problems or more, this is an opportunity for you to get it right by optimizing your website in the best possible way.
The first few seconds on your website does the magic in the minds of your visitors. Web development has grown from the beauty of using great colors to well-detailed and structured content that effectively communicates the purpose of the website and brand at large.
You know, It’s usually disheartening when you spend so much time creating excellent content for your website only to get little or no traffic or site visits. That’s why I’ve taken some time to share these nine tips that will help enhance your website and give your audience an excellent first impression; number 7 is my favorite!
1. Make A Web Design Plan
Having discovered what adjustments are needed on your site, it’s best to take time to create a plan to optimize your website. Your home page is the gateway to every other page on your website and thus plays a significant role in keeping your visitors. Many businesses today use their home page as their landing page. Selling direct is no option B for them; this is not appropriate.
Your landing page should resonate with your audience’s needs. You need to show a good understanding of their problem plus the solution you have to offer, as you keep them glued to the page while they deliberate and take the required action.
Your product or service selling power depends on the emphasis you place on it; hence, prioritizing your best products or services will come in handy; you should also show this briefly on your home page. Note that the purpose of your home page is to guide your audience through what they should expect from your website and show appropriate pages to get more information. Avoid making your home page too busy.
2. Use Appropriate Color Combination
In developing or upgrading your website, it is crucial to pay attention to your color combination. You need to know color theory and apply it in choosing the best color for your website. It would also help if you understand color language and what each color represents.
By way of example, red represents anger, love, and passion. Orange represents warmth, youthfulness, and hunger. Green represents fertility, nature, and balance, etc. So always ensure to choose the colors that suit your business. As an illustration, if your business deals with horticulture and various kinds of plants, using too much red or purple on your website will be off; you want to consider using more green, nicely combined with white or ivory.
3. Make Your Call To Action Clear
Your call to action (CTA) is the part of your page that charges a user to take action. It is always in the form of a button embedded with a link. After capturing your readersʼ attention with engaging page content, what exactly do you want them to do? You need to specify. You can do this by placing a short and precise “Buy Now,” “Download,” “Open an account,” or “Go to checkout” button at appropriate points on your pages. Also, ensure that your CTA buttons are catchy.
You can also attach gifts to your call to action, such as an ebook on how to solve a particular problem that your prospect might have; this has yielded more results. For instance, in “Submit” and “Get your free ebook,” for a copy that leads to creating an email list. Here, “Get your free ebook” will bring you more sign-ups because it tells the user that they will be getting something for free after signing up; nonetheless, only use this approach when you have gifts to offer the user.
4. Make It Mobile-Friendly
It wonʼt be out of place to say that most of your potential customers are browsing the internet via their smartphones. Statistically, 80% of internet surfers use their mobile phones, which means only 20% of internet users will end up on your website if you focus on desktop/laptop users alone. Furthermore, another Google statistic reveals that 61% of smartphone users wonʼt return to your site once it is incompatible with their devices. Therefore, your website must support both desktop and smartphone browsing interfaces for higher productivity.
5. Use Related Images
Adding images to your content will help pass the message across more effectively and create a lasting impression in your audience’s mind. However, it is crucial to use only relevant pictures. By way of example, if your web page is on Health or Food, it would be improper to use an image of two fighting boxers in action; this is not relatable, and it can cause a significant turnoff to your audience.
In addition, if you deal with products rather than services, it is inappropriate to use stock images on your web pages; instead, you should use pictures of your products as this is more professional and shows credibility.
6. Incorporate Some White Spaces
As the name implies, white or negative space means having certain areas around your site content empty or free of page items. When you add white space to your pages, it helps separate the page content (including texts, images, and videos) and makes it easier for the user to read and understand the message you intend to pass across to them. On the other hand, if your web pages lack white spaces, it will make your page content and other visual elements appear bulky and boring to the reader, thereby creating a terrible user experience and increased bounce rate.
7. Optimize Your Page Loading Speed
If you want your website visitors to stay longer on your site, first and foremost, you need to ensure that they can access your site as quickly as possible, within one or two seconds or less. Reports have shown that more than 53% of internet users will bounce from any website that loads for more than 3 seconds; this is expected because many web surfers are impatient and always want things fast. You don’t want to be a victim.
Besides, It is suitable for your site to appear top on the search engine result page (SERP); nevertheless, note that several other competitor sites would be displayed to the user. If users find your website too slow, they will leave immediately for one of your competitors who’s got things loading fast.
To achieve a faster loading time, you need to consider a couple of things, such as using images with compressed sizes, minimizing plug-ins, reducing your redirects, and using efficient hosting companies.
Now, this all balls down to your designer or developer of choice. Ensure that you employ a web designer that understands the importance of fast loading speed rather than just adding random designs, images, and other elements that will make your site load slowly. That said, the website developers at SKILLSEEDS LIMITED is well known for designing exclusive websites with incredible loading speed. You can give them a try.
8. Display Your Previous Works
If your business provides services, one sure way of building trust in your prospects or site visitors is by showing them what you can do for them; this implies creating a stand-alone page to showcase your works with past customers in the form of case studies.
If you are starting and don’t have clients yet, you can showcase work samples of yourself. And for businesses that deal with products, ensure that your product page is well optimized with your product images and short descriptions.
You can also do a video showcasing all your products and how they can benefit the user, then you add the video to your product page with a short description. This serves to enhance user experience on your product page. Also, ensure that all your case studies, product images, and videos are neatly arranged and well-spaced. Don’t stuff too much information crowded in one page, as this will create a poor user experience.
9. Create A Testimonials Page
Most times, people wonʼt patronize a business unless they are convinced by testimonials of others. Self-appraisal content canʼt do a good convincing assignment; hence, there is a need to find a strategic place on your site for customerʼs feedback and remarks about your service and products.
This part of the site is strictly for laudable remarks from previous customers as it will go a long way in influencing visitorʼs final decisions. However, donʼt jeopardize your reputation and credibility by forging fake quotes. Alternatively, you might choose a social proof instead of a testimonial page.
You might decide to add a couple of short videos of customers sharing their thoughts on your services. This method is said to be 58% effective in converting your visitors to potential long-term customers.
If you have any questions or contributions concerning this article, feel free to drop them in the comment box below.
See you soon.