Digital marketing, otherwise referred to as online marketing, is highly essential for your business in Nigeria, considering that the number of internet users in Nigeria is growing daily.
Everyday Nigerians surf the internet with their smartphones, either browsing on google, Bing, and other search engines or using social media platforms like YouTube, Facebook, LinkedIn, Twitter, Pinterest, etc.
It tells you that if your business is not online, you will significantly limit your extent of reach. This is because many people won’t know about your business, let alone patronize you.
Your primary aim in business is to get more loyal customers and make more sales; this can only be achieved in this present-day world through effective digital marketing, which entails getting more people to know about your products and services online.
And suppose you are interested in learning about the best digital marketing strategy in Nigeria. In that case, you are in the right place because, in this article, I’ll share with you 8 top digital marketing strategies that you can apply to your business. So let’s take the plunge!
What Is Digital Marketing Strategy?
Before you begin marketing your products or services online, you first need to understand that there are multiple online channels that you can use to market your brand. A digital marketing strategy helps you map out the steps your company will follow to carry out your online marketing effectively.
Your company’s digital marketing strategy will stipulate the specific online platforms used and the overall budget for each digital platform.
8 Top Digital Marketing Strategies In Nigeria
1. Google My Business Page (GMB)
Google My Business Page is a highly cost-effective digital marketing strategy in Nigeria. GMB page enables you to create a localized SEO for your business.
First, you will need to set up your GMB account with your business details, including your company name, address, and phone number. After setting up your GMB account, you will optimize your GMB page with other relevant information that will allow your business to appear at the top position in the google my business listing.
GMB is very suitable for small businesses as it can help your target audience quickly locate your company within their vicinity. Besides, we can help you create and optimize your Google My Business account today!. Get in touch!
2. Video Marketing
Video creation or video marketing is synonymous with content marketing. Video creation involves creating helpful content in the form of videos for your target audience.
Video marketing can go a long way to enhance your brand awareness, as videos typically pass information to the audience more straightforward and quicker than written text. Therefore, most people find video content more appealing.
Besides, YouTube is the second-largest search engine after Google, with over 3 billion monthly users worldwide. You can establish your brand presence on YouTube and other video-sharing platforms like TikTok, Instagram, etc.
You can also create videos and share them on your website and other social network channels like Facebook, LinkedIn, and Twitter. Our video marketing team can help you create amazing videos for your brand. Get in touch now!
Search engine optimization (SEO) is the practice of enhancing your website to appear among the top spot on the search engine result page (SERP).
For instance, when a user types a keyword related to your industry in a google search query, a good site SEO enables your website to rank high in the Google SERP. Therefore, when your site appears in the top results, it is easier for people to find your website and learn about your business.
SEO also helps increase traffic to your website as more people continue to find your site and click through to read your site content. For instance, if you are a real estate agency, you may boost your site ranking on Google SERP for the keyword “real estate company in Nigeria” or “real estate agents.”
These keywords help attract your target audience to your website when they search for related information on Google.
4. Pay-Per-Click (PPC) Ads
Pay-Per-Click is a type of digital marketing approach in which you pay for the advert of your business online based on the number of clicks. It implies that you are only billed payment when someone clicks on the ad.
There are various types of PPC Advertisements based on the platform involved, such as Google ads, Facebook ads, YouTube ads, etc. We also have online advertisements that display on websites as well as mobile apps.
The primary benefit of Pay-Per-Click advertisements is that you only pay when your target audience engages with the ad, implying that you’ll only pay for your desired result in most cases.
The cost of Pay-Per-Click advertising varies depending on the level of completion of the keyword involved. PPC is typically more expensive for highly competitive keywords (head keywords) and less costly for less competitive keywords (long-tail keywords).
5. Content Marketing
Content marketing is an online marketing strategy that focuses on providing exciting and valuable information to your target audience in written texts (blog articles, web content), videos, and infographics.
Your primary aim is not to sell but rather provide helpful information to your leads and customers in content marketing strategy. For instance, if you are into the shoe business, you can provide blog articles or videos on “How To Care For Leather Shoes” or “How To Select Shoes For Your Wedding.”
Regardless of the form of content you choose, ensure that you provide a piece of information that your target customers will find very useful so that they end up sharing it with their friends, families, and colleagues on social media and other online platforms.
6. Email Marketing
Email marketing is a digital marketing strategy in Nigeria that aims at communicating and interacting with your existing customers to keep them abreast of relevant information about your company.
Email marketing also allows you to create multiple email campaigns that enlighten your customers about new products, weekly or monthly updates, special dates and celebrations, sales offers, etc.
You can also send customized birthday messages and reminders for upcoming events. Email marketing is a great online marketing strategy for building customer loyalty over time.
7. Social Media Marketing
Social media marketing is another online marketing strategy that aims at improving your brand awareness. It also helps drive traffic to your site and increase conversion rate combined with SEO and content marketing.
For instance, you can create a blog article and share the link on your social media handles. There are various social media platforms that you can use to implement your social media marketing strategy, such as Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.
You can use as many social network platforms as possible for your social media marketing. The important thing is to figure out where your target audience and customers hang out the most and establish your brand presence there.
8. Affiliate Marketing
Affiliate marketing is an online marketing strategy in which you collaborate with a third party called an affiliate to help market your products or services across various online channels, and you pay them a commission for every sale made through their affiliate marketing links.
Affiliate marketing also helps to drive traffic to your website and enhance the conversion rate.
Digital marketing is your one ticket to increasing sales and generating more revenues for your business.
Plus, you can combine multiple digital marketing strategies to achieve optimum results. However, if you need help implementing these online marketing strategies, you can now talk to our online consultants!
Skillseeds Limited is a leading digital marketing agency in Abuja, Nigeria. Learn more about our services here.